Unongo lomhwebo luchazisa indlela inhlangano ekhanda ngayo, ifufuthe ngayo, futhi ithathe ukubaluleka, [2] kwezomnotho, kwezenhlalo, amasiko noma kwezinye izimo. Kumhwebo ngamunye, luchazisa indlela eqondile yokucondoza kwawo, yokuchitha imali, nendlela yokungenisa imali ngendlela ekhiqiza umveza.

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  2. Business Model Generation, Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010
Ucabdululo lonongo lomhwebo luyinqubo elukhonko futhi engase ibe umjikelezo.[1]